12.23.09 - Purity Life Sponsors Canadian Ski Cross Team

Calgary, Alberta (December 21, 2009) – Purity Life is pleased to announce that its Herbon® brand will be sponsoring the Canadian Ski Cross Team and two of its athletes – Kelsey Serwa and Brady Leman for the 2010 season.

The agreement will see Canadian Ski Cross Team athletes benefit from Purity Life’s financial support. Brady and Kelsey are excited to be sponsored by Herbon in 2010 as they reach for the podium.

“Purity Life is pleased and excited to be supporting Canada’s National Ski Cross Team.” says Giselle Apilan, Brand Manager, “Brady and Kelsey are great spokespeople for our brand and we are excited to see them to Get Their Herbon! as they strive to achieve their medal goals in 2010.“

The Canadian Ski Cross team was established in 2007 and after its first season was the ranked the #1 nation in the world. This dominance continued through the 2008/09 season with four women and three men ranked in the top 10 in the world, including the reigning Female World Champion, Ashleigh McIvor and Men’s World #2, Christopher Del Bosco. 

“We are very grateful to our sponsors and it is fantastic to see the desire of a strong partnership between amateur sports and the corporate community, which is essential for sport development in Canada. The Olympic stage provides us with the best opportunity to showcase our sport and capture the interest of skiers and sport enthusiasts in Canada.  It is the support and vision of Purity Life and its Herbon brand which provides the financial assistance necessary for the athletes that make up the Canadian Ski Cross Team and allows them the ability to strive and reach their goals of becoming the best in the world and inspiring others to do the same.”   Cam Bailey, President & CEO, Canada Ski Cross

The sport of Ski Cross will be making its debut as a full medal sport at the Vancouver 2010 Games. Guaranteed to be one of the hottest tickets at the Games, Ski Cross is a sport that combines the technical skill of Alpine Racing with banked turns, tabletop jumps and head-to-head competition of an X-Games event. The blending of all these ingredients makes Ski Cross the ultimate spectator sport.

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For more information about Herbon visit http://www.facebook.com/GetYourHerbon.